Giới thiệu cuốn sách - Chiếc Lexus và cây oliu - của Thomas L. Friedman

THOMAS L. FRIEDMAN
The Lexus and the Olive Tree
Thomas L. Friedman is one of America's leading interpreters of world affairs. Born in Minneapolis in 1953, he was educated at Brandeis University and St. Anthony's College, Oxford. His first book, From Beirut to Jerusalem, won the National Book Award in 1988. Mr. Friedman has also won two Pulitzer Prizes for his reporting for The New York Times as bureau chief in Beirut and in Jerusalem. He lives in Bethesda, Maryland, with his wife, Ann, and their daughters, Orly and Natalie.

Foreword to the Anchor Edition
Welcome to the paperback edition of The Lexus and the Olive Tree. Readers of the original hardback version of the book will notice that several things have changed in this new version. But what has not changed is the core thesis of this book: that globalization is not simply a trend or a fad but is, rather, an international system. It is the system that has now replaced the old Cold War system, and, like that Cold War system, globalization has its own rules and logic that today directly or indirectly influence the politics, environment, geopolitics and economics of virtually every country in the world.
So what has changed? I have reorganized the early chapters to make my core thesis a little easier for the reader to identify and digest, and I have used the year since the book was originally published in April 1999 to gather more evidence and to update and expand the book with all the technological and market innovations that are enhancing globalization even further. I have also re-examined some of the more controversial subtheses of this book. One is my Golden Arches Theory-that no two countries that both have McDonald's have ever fought a war against each other since they each got their
McDonald's. I feel the underlying logic of that theory is stronger than ever, and I have responded to those who have challenged it in the wake of the Kosovo war. Another change is that the chapter originally entitled "Buy Taiwan, Hold Italy, Sell France" is now broken into two parts. The new chapter, called "Shapers, Adapters and Other New  Ways of Thinking About Power," builds on a question  I raised in the first edition: if economic power in the globalization system was first based on PCs per household in a country, and then on degree of Internet bandwidth per person in a country, what comes next? This chapter tries to answer that question by looking at evolving new ways of measuring economic power in the globalization era. Finally, I have tried to answer some of the most oft-asked questions I got from readers of the first edition: "Now that you have described this new system, how do I prepare my kids for it?" and "Is God in cyberspace?"-which is another way of saying, "Where do moral values fit in?"
The new world order is evolving so fast that sometimes I wish this were an electronic book that I could just update every day. My more realistic hope is that when the day comes years from now when this book can no longer reside on the Current Affairs shelf in bookstores, it will find a comfortable home in the History section - remembered among the books that caught the start, and helped to first define, the new system of globalization that is now upon us.
Thomas L. Friedman Bethesda, Md.
January 2000

Contents
Foreword to the Anchor Edition ix
Opening Scene: The World Is Ten Years Old xi
Part One: Seeing the System
1. The New System 3
2. Information Arbitrage 17
3. The Lexus and the Olive Tree 29
4. …And the Walls Came Tumbling Down 44
5. Microchip Immune Deficiency 73
6. The Golden Straitjacket 101
7. The Electronic Herd 112
Part Two: Plugging into the System
8. DOScapital 6.0 145
9. Globalution 167
10. Shapers, Adapters and Other New Ways of Thinking About Power 194
11. Buy Taiwan, Hold Italy, Sell France 212
12. The Golden Arches Theory of Conflict Prevention 248
13. Demolition Man 276
14. Winners Take All 306
Part Three: The Backlash Against the System
15. The Backlash 327
16. The Groundswell 348
Part Four: America and the System
17. Rational Exuberance 367
18. Revolution Is U.S. 379
19. If You Want to Speak to a Human Being, Press 1 406
20. There Is a Way Forward 434
Acknowledgments 477
Index 480



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